HT Media - Head/Specialist - SEO

HT Media Ltd. is a leading media company having its global presence in print (English and Hindi), Internet, Events and Solutions, Education and many other domains. We are looking at hiring young passionate and self driven professionals for HT Media Ltd.

Functional Competencies :

- Proven excellence in Search Engine Optimization, particularly Google

- Strong understanding of Google Analytics, GTM

- Ability to understand business problem and define technical solution to the problem

- Ability to convert SEO idea/experiment into a product spec and getting it implemented

- Ability to define the scope of a product

- Understanding of product development life cycle

- Must have strong conceptual knowledge of at least one programming language

- Ability to handle operational issues in product management

- A functional understanding of HTML, CSS & Javascript development

General competencies :

- Ability to work with multiple stakeholders and derive consensus

- Ability to work with teams with diverse background

- High analytical ability

- Strong process orientation

- Strong ability to work under pressure and deliver tangible solutions

- Ability to prioritize assignments / projects and work accordingly

Responsibility :

- Sustainable increase non-paid (search + referral) traffic

- Create & Execute SEO roadmap - incl. product interventions

- Implement product features end-to-end (wire-framing, design, tech, testing) that will support SEO

- Understand business problems and define technical solution to the problem

- Conducting regular competition analysis and recommending plan of action - Should master the details of competitive landscape.

- Working closely with Engineering, Research, Quality Assurance, Design and Marketing teams to create synergies leading to a high quality product.

- Understanding of product development life cycle

- Work with editorial/content teams to drive SEO in content creation and content programming

- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

- Defining and analyzing product metrics regularly, and use the learning for product innovations and improvements.

- Creating product specifications documents and conducting product specification reviews with key stakeholders such as Engineering, Quality Assurance, Design & others.

- Ensuring timely delivery of projects through proper planning, scheduling and execution

Education :

- B.E. / B.Tech from any engineering college with MBA (preferred)

- Google Analytics Certification (Preferred)

- Google Tag Manager Certification (Preferred)

Experience :

- SEO specialist - 5-8 years

- SEO Head - more than 8 years