HQMENA - Manager - Marketing

About the job:

Job Title : Marketing Manager

Job Role : Responsible for the strategizing, planning, development and implementation of marketing activities and campaigns for the events with the core KPIs of delivering quality exhibitor leads and visitor attendance

Reporting : Group Directors

Location : Bangalore, Dubai

Key Responsibilities:

- Design and execute brand communications and marketing strategies for the events.

- Design and develop marketing and client engagement strategies and initiatives for the MENA, Asia and LATAM regions to drive sales and grow market share.

- Develop digital, print and social media marketing campaigns in line with event branding guidelines and strategy.

- Drive online traffic, leads and conversions.

- Adherence to budgets.

- Evaluate effectiveness and relevant performance metrics.

- Conduct market research and identify target universe and key segments within target universe.

- Conduct competitive benchmarking and provide data-driven insights and best practices.

- Establish relationships with strategically important partners.

- Work with media partners and trade associations to extend promotional reach.

- Create PR plan (internal or external) and liaise with the event manager/event director.

- Curate content and ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail, etc), ensuring alignment with brand messaging.

- Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed and adheres to brand guidelines and agreed standards.

- Optimize marketing campaigns to meet strategic objectives of maximizing visitor attendance and exhibitor acquisition.

- Lead and mentor a team of marketing professionals, fostering a collaborative environment and ensuring cohesive marketing efforts across departments.

- Ensure smooth execution of onsite event management.

- Timely submitting the marketing KPI report to the management

Qualification : Bachelor's Degree/Professional Degree in Marketing or equivalent

Specification & Skills Set : At least 7-12 years of working experience, preferably 3-5 years in the exhibition industry

Required skills:

- Digital Marketing, B2B Marketing, Events Marketing

- Good written and oral communication skills Excellent quantitative skills

- Excellent Excel, PowerPoint

- Strong analytical and presentation skills

- Good attention to detail and accuracy.

- Self-starter with proactive nature and ability to work autonomously.

- Experience in digital marketing tool and metrics

- Highly collaborative

- Thrives on constant change

We Offer:

- Competitive salary plus an attractive commission package.

- Professional development opportunities in a dynamic and growing environment.

- Ongoing support in training and resources to ensure success in your role