HP - Specialist - Web Analytics - B2B - eCommerce

B2B eCommerce Web Analytics Specialist

Job Description :

- We are currently looking for a web analyst who can build dashboards on Omniture Site Catalyst (Adobe), launch & track campaigns on B2B portal, Conduct A/B testing to enhance site experience and drive ad-hoc analysis using web metrics to improve conversion.

- Standardization of web metrics for measuring the performance of the B2B portal both in terms of revenue conversions as well as enhancing the site experience.

- Identify opportunities across B2B customer segments, define targeting strategy, formulate campaign objectives and launch the campaign using Adobe tool to target the specific customer segments through banners/images that would connect well with the customers.

- Post campaign analysis to measure the ROI of the campaign and defining next steps of improving the campaign for better targeting.

- Scoping and defining page tag requirements based on the B2B analytics roadmap and user acceptance testing of the functionality using standard procedures.

- Program managing the web analytics requirements with the IT team, so that the required functionalities are implemented on the store.

- Create workable plans and gain alignment with IT and other business groups for common processes and platforms that can support multiple business units and multiple customer segments

- Create and deliver effective, persuasive verbal and written presentations for business leaders.

Experience & Education :

- Proven capability in web analytics concepts, reporting & web analytics implementation.

- Good exposure to tag management tools Ensighten, Adobe tools like Reporting & Analysis, Test & target and Adobe campaign manager.

- Exposure to any thirty party recommendation engine tools is a plus.

- Experience in using Microsoft Office suite with very strong Excel & MS Access skills.

- Strong project management and consulting skills. Self-starter with an ability to work in an unstructured environment

- Proven ability to lead a peer group and other analysts to solve complex analytics challenges

- Good communication skills with ability to convince key decision makers of business benefits of the proposed solutions.

- Ability to work in a multi-cultural global environment and flexibility to operate across time zones

Experience Required :

- 4-8 yrs. of experience in the field of web analytics, with at least 4 years in eCommerce industry.

- BE/Masters in computer science. MBA would be a plus.

About HP :

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world's largest technology company and ranked 10 on the Fortune 500 list for 2012, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to serve more than 1 billion customers in over 170 countries on six continents. HP invents, engineers, and delivers technology solutions that drive business value, create social value, and improve the lives of our clients.

Thanks for taking the time to review our job, if you think it is a match to your experience and interests please apply today- we are eager to learn more about you! If you know a friend who may be a fit for the job please refer them.

Please note the above statements describe the general nature and level of work only. They are not a complete list of all required responsibilities, duties and skills. Other duties may be added, or this description amended at any time.