HP - Marketing Analytics Lead

I am Srilakshmi Ramagopal and support leadership hiring for Global Analytics business at Hewlett Packard, Bangalore

We have a requirment for a Marketing Analytics Lead at Bangalore. Please find below the detailed job description.

Job Description

Typically hire/manage/develop Expert and Master level Integrated Circuit (IC)s.

- Direct/supervise the development of breakthrough analyses and frameworks to maximize return on marketing investment

- Direct/supervise actionable planning and governance

- Direct/supervise the creation and implementation of new processes, technology requirements and technical innovations to drive continuous improvement of marketing performance management systems

- Direct/supervise the design of experiments on key marketing challenges to allow for a very deep understanding of highly complex modeling issues

- Direct/supervise the integration and utilization of new campaign management and other Global Method Project Management (MPM) tools

- Direct/supervise cross-functional and complex marketing programs and/or system implementation such as Marketing Resource Management (MRM)/Customer Relationship Management (CRM)/Customer Knowledge Management (CKM)

- Direct/supervise the identification and definition of marketing requirements for Information Technology (IT) to enable marketing process improvements that increase marketing effectiveness and efficiency

- Direct/supervise the development of training and research materials and related processes and tools.

- Significant impact on strategic planning for overall company, new market entry, existing market base and customer penetration, as well as driving overall marketing effectiveness

Education and Experience Required:

- Business Analyst (BA) or Bachelor of Science (BS) in Marketing or related field; Master of Business Administration (MBA) preferred

- 10+ years marketing, market research and project management or operational experience

- Experience in Marketing systems such as Marketing Resource Management (MRM) or Cutomer Relationship Management (CRM) applications

- Advanced statistics background preferred for analytical positions (advanced degree preferred) in mathematics, statistics, econometrics, or related degree with deep research background for analytics roles

- Prior experience in managing direct reports

Knowledge and Skills Required:

- Mastery knowledge of marketing principles, practices, tactics and tools

- Mastery knowledge of Marketing fundamentals, lifecycle, marketing mix and knowledge management

- Excellent written/oral communications and analytical skills

- Excellent interpersonal skills; ability to build, manage and influence direct reports and virtual teams

- Excellent negotiating and change management skills

- Ability to interface effectively with senior executive management and demonstrate functional disciplines/knowledge

- Excellent influencing, consensus-building and conflict resolution skills

- Excellent operational skills with financial/business acumen and strategic mindset

Please share your updated resume along with your current CTC and notice period details to my mail id (srilakshmi.ramagopal@hp.com)

Srilakshmi Ramagopal