HP - eCommerce Web Senior Analyst

HP's Global Analytics team was started in May 2005 as part of a global initiative to support Supply Chain, Marketing, CRM, Finance, eCommerce and HR business functions through data mining & predictive modeling, reporting & business intelligence, business research, data management, optimization & simulation solutions.

The team has an excellent mix of experienced professionals with strong analytics and business consulting background, who are driven by a passion to draw business inference from external and internal data while delivering across a global client.

Job Title : eCommerce Web Senior Analyst

Job Description Overview :

We are currently looking for a Web Analyst to support HP.com/HP Shopping for deployment of global metrics, through standardization and development of dashboards/ reports

Responsibilities :

- Build & deploy global metrics through standardization

- Own performance tracking and data analyses for key initiatives e.g. Sprout, Dublin, etc.

- Provide campaign analysis & reporting support for one/multiple regions that includes data integration amongst multiple data systems (internal & external) - e.g. email data integration with clickstream data, BI data + clickstream data, acxiom + internal data integration, etc.

- Ability to summarize data investigation/ findings for senior management

- Leverage internal HP databases as well as external third party databases to strategically drive relationship marketing activities across customer segments.

- Create workable plans and gain alignment with IT and other business groups for common processes and platforms that can support multiple business units and multiple customer segments

- Create and deliver effective, persuasive verbal and written presentations for business leaders.

Skills Required :

- Proven capability in providing analytical solutions to unstructured business problems using data mining and simulation techniques in the areas of marketing and customer analytics. Solid experience in data analysis

- Working knowledge of Adobe SiteCatalyst, handling click stream data for more than 2 years

- Strong understanding of data management concepts with experience in writing and tuning SQL queries in an online or offline environment. Well versed with MSFT SQL, MS Access, Oracle, Vertica, etc.)

- Experience in using the Microsoft Office suite with very strong Excel & MS Access skills. MS Knowledge in advanced excel functions and building macros for automation.

- Strong project management and consulting skills. Self-starter with an ability to work in an unstructured environment

- Proven ability to lead a peer group and other analysts to solve complex analytics challenges

- Good communication skills with ability to convince key decision makers of business benefits of the proposed solutions.

- Ability to work in a multi-cultural global environment and flexibility to operate across time zones

Experience & Background :

- 3-9 yrs. experience as a web analyst.

- Should have worked across functional areas like Marketing and eCommerce. Experience in technology industry and in the eCommerce Industry would be preferred.

- BE in Computer Science or IT with experience in web analytics, or MBA from a premier institute with a quantitative background