Houzbay - Manager - Digital Marketing

Job Summary:

We are seeking an experienced Digital Marketing Manager specializing in residential real estate to drive the marketing strategy for our portfolio of residential projects.

The ideal candidate will focus on increasing lead generation, enhancing online presence, and promoting our residential properties through targeted digital campaigns.

Key Responsibilities:

- Digital Marketing Strategy: Develop and execute digital marketing plans specifically aimed at promoting residential properties and increasing online visibility.

- Lead Generation: Design and implement lead generation campaigns through platforms such as Google Ads and social media focusing on homebuyers.

- A/B Testing: Design and conduct A/B tests on ads, landing pages, email campaigns, and other digital assets to determine the most effective creative and messaging strategies.

- Campaign Management: Plan, execute, and optimize digital marketing campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn, ensuring alignment with residential market trends.

- SEO/SEM: Enhance organic visibility and paid search performance of residential property listings to drive traffic and conversion.

- Technical Expertise: Use advanced digital marketing tools such as Google Tag Manager, heat mapping software, marketing automation platforms, and CRM tools to track user behavior, manage conversions, and streamline the customer journey.

- Analytics and Reporting: Track, analyze, and report on digital marketing performance, adjusting strategies to optimize for conversions and ROI.

- Customer Engagement: Use CRM and marketing automation to nurture leads through the buyers journey, from awareness to property purchase.

Requirements:

Experience: Minimum 3-5 years in digital marketing, with at least 2 years focused on residential real estate projects.

Education: Bachelors degree in Marketing, Business, Communications, or a related field.

Data-Driven: Strong analytical skills to measure campaign performance and adjust tactics for improved results.

Project Management: Ability to manage multiple campaigns and work collaboratively across teams.