Housing.com - Manager - Digital Marketing

Overview :

- As Digital Marketing Manager you will define the strategy for PPC, SEO and Display channels. You will work with the media agencies to ensure that media spend is delivering healthy ROI and campaign activity is meeting the business objectives.

Key Responsibilities :

- Work with Housing management to develop and execute digital marketing strategy and programs, consistent with our business and brand objectives throughout-box, high quality, digital marketing programs based on available and future research and best practices

- Develop and manage digital marketing campaigns to drive leads for the in-house and outside sales teams

- Manage the deployment a number of techniques including paid search, content marketing and SEO to drive traffic to the websites

- Oversee the social media strategy for the company

- Manage online brand and product campaigns to raise brand awareness

- Manage usability, design, content and conversion of the company website

- Evaluate customer research, market conditions and competitor data

- Review new technologies and keep the company at the forefront of developments in digital marketing

- Track conversion rates and manage improvements to the website

- Design and write marketing content

- Manage or help write web content, guest posts, presentations and other authoritative content to position the company as a leader in the digital marketing space

- Identify resources needed and assigns individual responsibilities to members of the marketing team

- Execute marketing plans for introduction of new products

- Organize and sometimes participates in webinars and seminar events.

Education Qualifications :

- Business Undergraduate /Graduate degree in Marketing or Marketing Communications, MBA from a premiere institute would be added advantage.

- 3 plus years of experience in the same field

Skills :

- Strong SEO, PPC and Social Media knowledge is a must

- Strong verbal and written communication skills is a must

- Must be able to work in a demanding, fast-paced environment

- Ability to effectively manage in a team environment

- Flexible, able to multi-task and keep organized

- Positive upbeat attitude

- Close attention to detail