House of Hiranandani - Manager - Digital Marketing

Manager - Digital Marketing

We are looking for someone with a strong technical background in Digital Marketing to join our Marketing Team as a Manager.

Location - Powai

JD for the role :

Performance Marketing:

- Oversee performance marketing campaigns across all regions & across multiple online channels to drive long- term business goals.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Work with business teams & Digital marketing team to Drive revenue, achieve targeted ROI and maintain positive

KPI trends with the external agencies:

- Identify trends and insights, and optimize spend and performance based on the insights - Plan, execute, and measure experiments and conversion tests

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Strong knowledge in lead nurturing using marketing automation tools.

SEO & Website Management:

- Leading and directing the implementation of strategic and operational on and off page SEO strategies, campaigns, and optimization.

- Leading technical SEO analysis and identifying &executing website optimization strategies that deliver organic leads and conversions.

- Developing, track and monitoring SEO targets, including KPIs and OKRs, in alignment with business strategy.

- Staying ahead of industry changes and acting as our in-house expert on new approaches to SEO.

- Proficiency in managing CMS driven websites.

Technology Implementations:

- Build and maintain both web and mobile applications for the organization

- Collaborate with the business teams & come up with the technology driven ideas which can help increase productivity & customer experience.

Requirements:

- 5-10 years of experience in Performance marketing & SEO

- Technical proficiency, including the ability to communicate with developers (IT Engineering background is preferred)

- An analytical mindset with sold understanding of Digital Marketing & SEO KPIs

- Proficiency with Digital marketing & SEO tools, including Google Tag manager & Analytics, Google Search Console and crawling software, CRM Tools like Sales Force, Marketing Automation Tools like Hubspot, Webengage etc

- Google Adwords & Facebook Blueprint certification is preferred

- Strong verbal and written communication skills