Key Responsibilities :  - Create HomeLane's social media strategy across platforms like Facebook, Twitter, Instagram, Pinterest, Youtube, Snapchat, Linkedin and Wordpress blog with inputs from both internal and external stakeholders   - Plan social media campaigns (communications, contests etc.) in line with the strategy, organizational objectives and budget allocations   - Creation of weekly communication plan   - Execution of Social media campaigns  - Manage social media campaigns and day to day activities across all Social media platforms  - Create and maintain an exhaustive Social media calendar   - Seeding of content into social networks to ensure virality of communication   - Engage in customer conversations on Social media platforms and moderate user generated content   - Blogger outreach: Manage a blogger outreach program which will be used for creation of content for HomeLane blog  Reporting and Monitoring of Social media platforms :  - Weekly performance reporting of all Social media platforms   - Develop benchmark metrics to evaluate social media campaigns and report on campaign effectiveness   - Monitor Social media trends and activities of main competitors   Content Strategy :   - Content writing for HomeLane blog to ensure that the blog gets highly shareable content and also ranks in terms of organic traffic   - Copy writing for Offline communication across different cities operations. Needs to maintain a cordial relationship with Business Heads to understand their requirements so that the same can be incorporated in the creatives   - Needs to know effective copywriting in different styles viz. blogs, twitter, Facebook etc. Knowledge of writing for Search Engine Optimization is an added advantage   - Good command over grammar, punctuation and language   - Needs to have flair to understand HomeLane products and services and so that the same can be presented in a lucid manner across online and offline creatives   Requirements :   - This is an individual contributor role, reporting into CBO  - Work Experience of 3-7 years, experience in managing social media and copywriting   - Strong creative writing skills with command on grammar   - Ability to strategize and execute on content plans   - Creative, pro-active, team player and ability to multitask   - Can work with senior management in a cross functional team setting across geographies   - Hands-on experience publishing, managing workflow and maintaining content within an enterprise web experience management platform (e.g. Microsoft SharePoint, Adobe CQ5)   - Ability to prepare ad-hoc, and recurring content management reports   - Experience with Search Engine Optimization techniques (e.g. writing for the web, taxonomy, content optimization)   - Excellent written and oral communication skills

Bangalore

HomeLane.com - Manager - Content Marketing    

HomeLane.com - Manager - Content Marketing     ,Job Description for HomeLane.com - Manager - Content Marketing     in Homevista Decor and Furnishings Private Ltd in  Bangalore for (4-6) years of experience. Apply Now!

Job Description for HomeLane.com - Manager - Content Marketing     in Homevista Decor and Furnishings Private Ltd in  Bangalore for (4-6) years of experience. Apply Now!