Home Credit - HR Marketing Manager

HR-Marketing Manager

Company Profile :

Home Credit India Finance Pvt. Ltd. is a leading consumer finance provider that is committed to drive credit penetration and financial inclusion by offering financial solutions that are simple, transparent and accessible to all. One of India's leading Non-Banking Financial Companies(NBFCs), Home Credit India has its operations in more than 30 cities across 13 states in the country. The company has a strong network of over 3,000 Points-of-Sale (PoS) where it services over 500,000 customers through a driven employee base of over 6,000. More information on Home Credit India is available at www.homecredit.co.in

Home Credit India is part of Home Credit B.V., an international consumer finance provider with operations in 11 countries across Europe and Asia. The group employs nearly 70,000 employees who have so far served nearly 50 million customers through the vast distribution network comprising over 175,000 points of sale, loan offices, branches and post offices. More information on HCBV is available at www.homecredit.net.

Job Responsibilities :

Human Resource Marketing :

- Design and come up with innovative ideas and creative marketing strategies/campaigns to attract and recruit the best talent in the industry

- Create content (in the form of Blogs, videos, articles, PPT, infographics) related to Recruitment and HR

- Collect data and lists of targets for email and social media campaigns.

- Create relevant material for marketing and our businesses to potential candidates.

- Responsible for social media marketing on LinkedIn, Facebook and twitter.com.

- High Quality Inbound Link Generation from employment and recruitment related websites.

- Maximize ROI on recruitment costs and increase recruitment efficiencies.

- Create and define employer brand positioning and the annual marketing calendar for Human Resource Department.

- Implement HR Brand Identity guidelines internally and externally and monitoring stakeholders for adherence to the same.

- Acting as the Interface with Marketing/HR teams to influence the pipeline of Talent Acquisition & Employer Branding.

Communication :

- Regular communication with Human Resource & Marketing team.

- Regular update of CHRO about activities and initiatives

- Effectively communicate relevant information to CHRO on marketing initiatives & ROI.

Objectives :

- Develop and maintain sound marketing platform for Home Credit India PAN India to attract and recruit the best talent in the industry.

- Create social media marketing platforms on LinkedIn, Facebook and twitter.com.

- Experience in defining and implementing online marketing campaigns through social media, search marketing etc

- Manage end to end External HR Communication/PR and create employer branding for Home Credit India.

Need To Have :

- Excellent marketing and corporate communication skills and acumen

- Systematical approach and structural thinking

- Strong, determinate, meeting agreed deadlines

- Flexible and adaptable for changes

- Creative to solve problems, pro-active

- Open-minded and innovative

- Cooperative and supportive

- Reliable

- Able to work under pressure

- Ability to prioritize

- Knowledge of Asia/Indian culture and mentality

- Friendly, team-oriented

Knowledge / Experience :

- Employer Branding & Strategies to attract best Talent across Industry

- Knowledge of the Human Resource industry

- Marketing background & Creative Networking Expertise.

- Should be able to lead strategic and day-to-day Employer brand development projects

- Excellent knowledge and practical experience in marketing & Communication

- Expertise in working on Social media platforms LinkedIn, Facebook & twitter.com

- Fluent in English

- Communication and presentation skills

- Minimum of 6+ years proven experience in Marketing position