Holy Gow Business Solutions - Technical Marketing Manager - FMCG

Technical Marketing Manager with India's leading FMEG company

This position is best suited for someone with a blend of engineering interest and marketing passion. Ideal fit would be an Electrical Engineer or an Electronics Engineer.

1. Work closely with the R&D team and the product marketing team.

2. Translate the technical specifications to consumer benefits.

3. Participate in product specification with a clear understanding of consumer value for those benefits that being offered.

4. Participate in the consumer research to understand the order of importance and act as the product brief owner with the R&D team.

5. Training program for the field force and the sales team.

6. Simplified communication of the product benefits in consumer language.

7. Product claims to demonstrate superiority over competition offerings.

8. Packaging Design inputs to highlight the key product benefits.

9. Work closely with the advertising and communication teams.

10. Product lifecycle management planning

Out of scope of the role

1. Product pricing.

2. Product P&L.

3. Brand strategy planning.