Holachef.com - Manager - Performance Marketing

Job Role:

The Manager - Performance Marketing is responsible for data-driven decision making, performance marketing, and our digital marketing efforts. Based in Mumbai, reporting will be to the VP - Marketing and Branding.

Job Responsibility:

- To examine our existing growth channels and explore new channels- online and offline, free and paid.

- To collaborate, conceptualize and implement high impact marketing campaigns to generate demand and qualified leads.

- To create new programs, techniques approach to drive leads and growth.

- To grow our customer base by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).

- To manage web/mobile analytics and be the company expert on visitor behavior.

- To implement & optimize SEO, SEM, social, retargeting programs & the marketing funnel.

- To set-up, QA, and run A/B tests across all of the company's marketing activities.

- To track user metrics to inform decision making.

Essential Skills Required:

Knowledge and hands on experience of the following is a must:

- SEO/SEM

- Email Marketing

- Social Media Marketing

- A/B Testing

- Google Analytics

- Attention to detail.

- Must have a knack for technical work and be comfortable with basic code injection.

- Must have excellent interpersonal skills.

Desired Educational Qualification and Experience:

- MBA - Marketing from tier 1 or tier 2 college with a minimum of 60%.

- 3 - 5 years work experience in driving the digital marketing and performance marketing in the web driven business model, e commerce, Transaction based B 2 C business model.