HMD Global - Online Store Manager

Background :

HMD Global Oy is the new home of Nokia phones and tablets. We are a start-up forging new ground in the dynamic world of mobile phones. We are a collective of passionate and experienced people with one thing in common; we believe that technology can enhance and improve the lives of billions of people around the world. We use our global knowledge and understanding to imagine and create connected products and solutions that make life more inspiring and exciting for our customers. To find out more about us visit us here - www.hmdglobal.com

With a successful launch of multiple smartphones in India - HMD Global is planning to expand its team by hiring a young and dynamic Online Store Manager.

Online Store Manager is responsible for developing, Implementing and executing the marketing strategy for Nokia Store. This role is a mix of execution and concept creation/planning (60% execution; 40% planning/strategy). Any Digital marketing/ E Commerce professional who is willing to take on the challenge to script the greatest comeback stories of all times can apply for this role.

Reporting line - Head, Emerging Channels, India.

Key Responsibilities/ Tasks:

- Achieve sales as per plans and targets.

- Execute robust marketing program for building the store presence in digital space. Defining & clarifying tactical and long-term objectives supported by a strong implementation plan

- Create Online store GTM for products with clear deliverables and monitor execution: Attractive consumer proposition;Digital marketing initiatives along the consumer funnel; Awareness to consideration to conversion; Assets and tools for digital conversion support

- Review store performance internally and with platform partner on regular basis. Ensure operational efficiencies: cost of operations - distributor, payment gateway, LSP; inventory and range management, forecasting

- Facilitating the relationship between HMD/TNS and partner teams, including marketing, Finance & operations

- Innovative programs and business cases for store promotion initiatives and provide expertise on current eCommerce industry best practices. Consult on cross-functional projects to ensure eCommerce principles are incorporated

- Identify new areas of eCommerce opportunity beyond current organizational thinking

- Responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, business planning, content strategy and development, promotional campaigns and other online marketing, website design, customer service, web analytics and web technologies

- Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing

Key Deliverables -

- D2C eCommerce Net Sales $ & Net Units

- Demand Generation: Quantity (Unique visitors/month) & Quality (Basket Creation Rate)

- Marketing efficiency: Overall & Activity level CPA

- Site Performance: Overall Traffic to Sales Conversion rate

- Channel health: Availability of ranged products

Key Stakeholders -

Marketing team, F&C, Logistics, Sales ops, Customer care, Global eCommerce team, Global Digital Marketing team

Attitude and skills -

1. Entrepreneurial spirit with an ability to come up with big ideas and execute with an anything is possible attitude

2. Creative and Out of the box Aptitude

3. Expert knowledge of all things digital and social

4. Good communication and interpersonal skills- Powerpoint and presentation skills.

5. Collaborative nature, willing to work in a matrix organisation with multiple stakeholders.

6. Ability to work in a dynamic, changing environment, Startup Mindset

7. Result oriented, go getter

8. Attention to detail and execution focused.

Work experience and industry relevance:

1. 8 to 12 years experience

2. Background - MBA in Marketing

3. Preferred industries - Telecom,

4. Previous roles - Digital Marketing, E Commerce Manager

Location - Gurgaon

Geography Scope - North and East India