HL Tech India - Manager - Digital Marketing

Location: Bhopal, On-site.

Job Type: Full-Time.

Experience: 2-3 Years.

Salary: As per industry standards.

Job Summary:

We are seeking a highly skilled Digital Marketing Manager with expertise in SEO and Paid Promotions to drive organic and paid marketing strategies.

The ideal candidate will be responsible for increasing online visibility, generating leads, and optimizing ad campaigns for maximum ROI.

Key Responsibilities:

SEO Strategy & Implementation:

- Develop and execute a comprehensive SEO strategy to improve organic rankings.

- Perform keyword research, on-page and off-page optimization, technical SEO audits, and competitor analysis.

- Optimize website content for search engines (Google, Bing, etc.) and ensure high domain authority.

- Monitor and improve website traffic, bounce rates, and conversion rates.

Paid Marketing & Lead Generation:.

- Plan and manage Google Ads, Facebook Ads, LinkedIn Ads, and other paid campaigns.

- Optimize ad performance using A/B testing, audience targeting, and bidding strategies.

- Track and analyze campaign performance, ROI, and cost-per-acquisition (CPA) to maximize efficiency.

- Coordinate with the content and design teams to create high-converting ad creatives.

Content & Social Media Marketing:.

- Work with content creators to develop SEO-friendly blog posts, landing pages, and marketing copies.

- Manage social media marketing strategies to drive engagement and brand awareness.

- Collaborate with the team to create email marketing campaigns and automation.

Analytics & Reporting:

- Use tools like Google Analytics, Search Console, SEMrush, Ahrefs, and Facebook Business Manager to track marketing performance.

- Provide monthly reports and insights on SEO rankings, paid ad performance, and lead conversions.

- Continuously optimize strategies based on data-driven insights.

Required Skills & Qualifications:

Must-Have:

- 2-3 years of experience in digital marketing, with a strong focus on SEO and paid marketing.

- Proven expertise in Google Ads, Facebook Ads, LinkedIn Ads, and PPC campaign management.

- Strong understanding of Google Analytics, Search Console, SEMrush, Ahrefs, and keyword research tools.

- Experience in lead generation and conversion rate optimization (CRO).

- Excellent analytical, problem-solving, and decision-making skills.

Preferred:

- Google Ads and Meta (Facebook) Certifications.

- Experience in B2B digital marketing and IT services promotion.

- Knowledge of email marketing automation (Mailchimp, HubSpot, or ActiveCampaign).

Perks & Benefits:

Competitive Salary:

- Opportunity to Work with International Clients.

- Learning & Growth Opportunities.