Hiranandani Financial Services - Portfolio Retention Manager - Secured Business Loans

Job Responsibilities : Developing and implementing a customer-focused strategy: The CRM would work with senior management to develop a strategy that emphasizes customer satisfaction and loyalty.

- This might include initiatives such as improved customer service, personalized marketing, or loyalty programs.

- Managing customer interactions: The CRM would be responsible for managing all interactions with customers, both in-person and online.

- This might involve answering customer inquiries, resolving complaints, and providing guidance and support as needed.

- Collecting and analyzing customer data: The CRM would use various tools and techniques to collect and analyze customer data, such as purchasing history, feedback, and preferences.

- This information would be used to develop insights into customer behavior and to inform marketing and sales strategies.

- Creating marketing campaigns: The CRM would work with marketing teams to create targeted campaigns that appeal to specific customer segments This might involve developing messaging and creative assets, choosing channels to reach customers, and measuring the effectiveness of campaigns.

- Managing customer loyalty programs: The CRM would oversee the development and implementation of customer loyalty programs, such as points-based systems or special offers.

- This would involve tracking customer participation and engagement, as well as analyzing the impact of these programs on customer behavior.

- Providing training and support to staff: The CRM would provide guidance and training to staff members who interact with customers, such as sales associates or customer service representatives.

- This would help ensure that all customer interactions are consistent with the organization's customer-focused strategy