Hindustan Times - Public Relations Lead

Role : PR Lead - Hindustan Times - Delhi Ncr

Location : 8+ years

Responsibilities:

Brand Strategy:

- Develop and implement a comprehensive brand strategy that aligns with the company's overall goals and objectives.

- Conduct ongoing brand audits to monitor brand perception and identify opportunities for improvement.

- Manage and evolve the brand identity, including brand messaging, positioning, and visual identity.

- Ensure brand consistency across all communication channels and touchpoints.

Public Relations:

- Develop and implement a strategic public relations plan to build positive brand awareness and increase media coverage.

- Build and maintain relationships with key media contacts, including journalists, bloggers, and influencers.

- Pitch and secure media coverage in relevant publications and outlets.

- Develop and manage press releases, media kits, and other communication materials.

- Organize and manage press events, conferences, and other media initiatives.

- Monitor media coverage and analyze the impact of PR campaigns.

Crisis Communications:

- Develop and implement a crisis communications plan to effectively manage negative publicity and potential reputational risks.

- Monitor social media and online conversations to identify emerging issues.

- Prepare and deliver clear and concise communication to stakeholders during crisis situations.

- Work with internal teams to address and resolve crisis situations.

Other:

- Develop and manage the PR budget.

- Stay up to date on the latest trends and developments in the brand and PR industry.

- Collaborate with other departments, such as marketing and sales, to achieve common goals.

- Manage various marketing vendors associated with programs that drive growth

- Produce brand & marketing collaterals to achieve a desired result