Hindustan Times - Manager/Senior Manager - Event Sales & Sponshorship

Job Title: Event Sponsorship Manager/Sr. Manager

Location: Delhi / Mumbai

Reports To: Head Events

Department: Events

Employment Type: Full-time

Job Overview:

We are seeking a highly motivated and dynamic Event Sponsorship Manager to join our team. This role requires a strategic thinker with a proven track record in sponsorship sales, concept and solution-based selling, and the ability to build and nurture relationships within the FMCG/FMCD, BFSI (Banking, Financial Services, and Insurance) and Technology ecosystems, as well as the startup community. The ideal candidate will have a strong understanding of corporate account management and be able to drive high-value sponsorship deals that contribute to the overall P&L of the company.

Key Responsibilities:

Sponsorship Sales & Event Concept Selling:

- Drive the identification to pitch & closure of sponsorship sales strategies for corporate events, conferences, and summits.

- Identify, engage, and secure sponsorship deals by developing tailored event-based solutions that align with sponsor goals and organizational needs.

- Utilize solution-based selling techniques to build high-impact sponsorship packages that deliver clear ROI for corporate sponsors.

Corporate Account Mapping & Penetration:

- Conduct in-depth research to identify and map key corporate accounts within the BFSI, Technology, and Startup sectors.

- Develop a strategic approach to penetrate target companies and establish long-term sponsorship partnerships.

- Build and maintain a network of senior decision-makers across relevant sectors to create opportunities for ongoing event sponsorships.

Relationship Management:

- Foster strong interpersonal relationships with clients and corporate sponsors within the BFSI, Technology, and Startup ecosystems.

- Act as the primary point of contact for sponsors, ensuring seamless communication and exceptional client service throughout the event sponsorship lifecycle.

Negotiation & Deal Structuring:

- Lead negotiations for high-value sponsorship agreements, ensuring that all deals align with the company's P&L objectives and financial targets.

- Drive solution-based deals that prioritize long-term value creation for both the sponsor and the organization.

- Develop customized sponsorship packages with a clear focus on deliverables, value proposition, and mutual growth.

Financial Performance & P&L Management:

- Prioritize the financial health of the sponsorship deals, ensuring alignment with company P&L objectives.

- Work closely with internal teams (event production, marketing, etc.) to ensure that sponsorship commitments are delivered within budget and generate revenue growth.

Market Insights & Trend Analysis:

- Stay updated on industry trends, competitor activities, and market opportunities within the BFSI and Technology sectors.

- Leverage market insights to continuously refine sponsorship strategies and create innovative solutions that attract new sponsors.

- Lead Gen & Nurturing: Preferably having inroads & relationships with ability to drive Lead Generation & funnel for pitches & nurturing.

Key Qualifications:

- Experience: 5-8 years of experience in sponsorship sales, event concept selling, or solution-based sales, preferably within the BFSI, Technology, or Startup ecosystems.

- Corporate Account Management: Proven experience in corporate account mapping and penetration, with established relationships within the BFSI, Technology, and Startup sectors.

- Sales Track Record: A demonstrable track record of achieving sponsorship sales targets and driving revenue growth through successful event sponsorship deals.

- P&L Management: Strong financial acumen with the ability to structure deals that align with company profitability goals.

- Negotiation Skills: Excellent negotiation and influencing skills, with a proven ability to secure high-value sponsorship agreements.

- Communication & Interpersonal Skills: Outstanding communication, relationship-building, and client management skills, with the ability to engage senior stakeholders.

- Problem-Solving & Solution-Based Selling: Strong problem-solving abilities and a creative mindset for developing customized, solution-based sponsorship packages.