Hindustan Times - Head - Marketing

HT City is looking to hire an ambitious marketing specialist to be responsible for developing and managing all aspects of the marketing strategy for HTCity's lifestyle products, including HTCity Showstoppers and HTCityfoodies. You will focus on driving creating, implementing, tracking and optimizing our digital and traditional marketing campaigns across various marketing channels.

Job responsibilities:

- Developing and implementing marketing plans.

- Undertaking competitor research and analysis.

- Conducting market research to establish customer trends and habits.

- Establishing goals and objectives in order to reach readers and brands through appropriate marketing channels (digital and traditional).

- Building and maintaining relationships with new and existing customers through prospecting and networking.

- Promoting brand awareness through marketing efforts.

- Creating marketing materials for print, digital and social platforms.

- Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.

Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.

Qualifications and Experience

- Master's in Business Administration with specialisation in Marketing from a reputed B-School.

- 7 or more years of marketing experience (digital and traditional) in a corporate, or agency environment. Prior experience in Lifestyle domains - especially fashion & beauty, will be preferred

- Experience using analytics software.

- Excellent written and verbal communication skills.

- Ability to work in a fast-paced, high-pressure environment.

- Multi-tasking and time-management skills, with the ability to prioritize tasks.

- Highly organized and detail oriented.

Position : Full-time ; Location : New Delhi