Hindustan Times - Brand Marketing Role & Responsibilities : - Conduct market analysis to identify trends and opportunities. - Planning and executing marketing campaigns. - Lead the brand promotion activities & develop brand growth through right strategies. - Collaborate with cross-functional teams to drive marketing initiatives. - Monitor and report on campaign performance. Key Performance Indicators : - Top of Mind (TOM) Awareness, Measure and evaluate TOM awareness for the brand in each of the five priority markets, comparing absolute and relative performance against competitors. - Marketing Actions & KPI-Develop and implement marketing actions (campaigns, engagement programs, events). Net Promoter Score (NPS) : - Track and analyze NPS for HT's five editions. Intention to Read (ITR) Scores : - Analyze ITR scores among competitor readers and new households in the five operating markets. Support for Circulation Team : - Execute BTL marketing actions to support the circulation team in building copies, focusing on bottom of the funnel activities.

Delhi

Hindustan Times - Brand Marketing Role 

Job Description for Hindustan Times - Brand Marketing Role  in Hindustan Times in  Delhi for (3-7) years of experience. Apply Now!