Himalaya Drug Company - Brand Manager - Personal Care - IIM/MDI/ISB

Position Title: Brand Manager

Job Description

- Drive the Creative & Media team and take responsibility for developing and implementing all marketing plans

- Execute specific marketing plans in collaboration with a variety of functional areas such as PR, Packaging, Design, Product Development, Supply Chain, Commercial and Operations

- Analyse and provide consumer, category, and brand information to support channel marketing and sales initiatives

- Lead insight gathering research into consumers and competitive category to secure knowledge that can be utilized to enhance and evolve the brand

- Leverage knowledge of business, category and brand marketing strategy into actionable marketing strategies and plans to deliver against the company's business objectives

- Manage various ATL/BTL initiatives to establish brand communication.

- Develop annual plans and budgeting for the brand and monitor the expenditure

Knowledge

- MBA degree required in business or related discipline (from a premier B-School)

- Advanced Microsoft Excel and PowerPoint skills required

Experience

- 2 to 3 years- experience in marketing

Skills :

- Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles

- Good presentation and writing skills

- Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement

- Should possess strong interpersonal skills and is a relationship builder

- Strategic thinker and creative marketer

- Results oriented and have entrepreneurial leanings

www.himalayawellness.com