Himalaya Drug Company - Brand Manager - Animal Health/Wellness Segment - OTC

Brand Manager E-Commerce (Animal Health/Wellness-OTC)

The Incumbent will lead sales, marketing and P&L for the assigned portfolio of Himalaya products on e-commerce channel. The person will be responsible for end-to-end delivery and execution of sales, branding and profitability targets.

Planning :

- Developing the Sales and Marketing plan for e-commerce for assigned portfolio - AOP and QOP Off-takes

- Ensuring Monthly, Quarterly and Annual Off-takes

- Engage consumers with right product mix, consumer pricing, promotion vis- vis competition

- Own new launches and performance by listing in time, visibility campaigns, off-takes

Relationship Management :

- To handle all margin negotiations, TOT closure, revenue, campaign planning and collections.

- Ensure adherence to TOT by both e-commerce team and portal

Campaigns on AMS and FK account :

- Maintain and Manage yearly calendar of activities/campaigns

- Ensure campaigns creation and execution in time

Advertisement innovations to drive performance :

- Observe evolving marketing trends on e-commerce and experiment to maximize the returns on investments

Key Competencies :

- Data Analysis

- Business results oriented

- Project management skills

- Ability to perform, to budget and manage forecast

- Knowledge of wellness/OTC e-pharmacy marketing would be preferred

Key Relationships :

Reports to : Head E-commerce

Internal Stakeholders : E-merchandising, sales planning, digital and brand marketing, supply chain, finance

External Stakeholders : E-tailer buying and category teams, e-tailer marketing and content teams, supply chain and finance teams