HIL - Manager - Branding

Manager Branding

Roles and Responsibilities :

ROLE :

- Grow Market share for Birla Aerocon Brand in building solutions business by ensuring Birla Aerocon becomes brand of choice for Customers.

- Develop and grow the Blocks, Panels & Building Solutions business by implementing Marketing Strategies for Existing & New Products (developed in conjunction with Sales & Technical teams)

- Work and execute the identified Activity and Communication Plans within the defined budgets

- Enable Sales team success through development of Best in Class Customer Offers to enable customer acquisition

ACCOUNTABILITIES :

Marketing :

- Map the Market to identify product segments to play in. Develop and manage products, packaging, promotions and offers to create winning capabilities in these segments.

- Understand the Sales and Customer buying process to create winning opportunities for Birla HIL.

- Planning and execution of marketing programs ( ATL & BTL), Competitive analysis ( including Price Monitors)

- Develop compelling Communications to create preference for Birla HIL products with Consumers, Customers & Influencers.

- Work with Sales team members to identify and develop channel partners and key accounts

- Partner with R&D to constantly enhance Birla Aerocon product propositions, development of products in line with market opportunity.

- Develop and execute POS, literature and designs for franchisee and exhibition participations.

Digital Marketing :

- Identify target audiences and devising digital campaigns that engage, inform and drive sales

- Championing the Digital Marketing initiatives to engage customers, influencers, etc.

Branding :

- Engagement with Advertising agency and media channels as appropriate for communication content creation through proper briefs.

- Create Product/Brand designs for implementation in shop visibility.

SKILLS :

Behavioural Skills :

1) Innovation : Ability to scan the market and identify opportunities for business growth

2) Communication : Good communication and interpersonal skills

3) Customer Orientation : Should be customer-sensitive, take timely feedback and address concerns proactively. Collaboration with peers

4) Analytical Skills : Ability to analyse the customer trends and use the data efficiently to launch new customer centric offers in order to enhance sales

Functional Skills :

- Experience in a product led Company (B2B & B2C) an added advantage

- Consumer research (Qualitative & Quantitative) - concept briefing to analyzing the results & drawing effective strategies.

- A passion for Web technologies, and digital in general.

- Good knowledge of website analytics tools