HighLevel - Product Manager - Internationalisation

About HighLevel:

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel- https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers:

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel:

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

About the Team:

Currently we have millions of sales funnels, websites, attributions, forms and survey tools for lead generation. Our B2B customers use these tools to bring in the leads to the HighLevel CRM system. We are working to continuously improve the functionality of these tools to solve our customers' business needs. In this role, you will be expected to be autonomous, guide other developers who might need technical help, collaborate with other technical teams, product, support and customer success

About the Role:

The Product team is responsible for driving lead generation and management of leads. We do this by building innovative products & features that solve real-world problems for agencies and allow them to consolidate their offering to their clients in a single platform packaged under their white-labled brand. The sales and marketing products team focuses exclusively on products that can demonstrate lead generation and drive up engagement, adoption in target segments. This team handles multiple product areas including Websites, Funnels, Blogging, Social Planner, Email Marketing, Chat widget, Affiliate manager, Template Library, Content AI etc.Language translation should help us increase trail expansion in different countries to support multiple languages for logins, inside product, public facing documents and pricing.

Responsibilities

- Understanding the aspirations, pain-points and user behavior of HighLevel customers

- Understand the market and its segment offerings - Shine here to know what the market is providing and how we provide solutions.

- Create Product Requirement Document with market analysis, low fidelity wireframe or flows, define target market and problem statement for each product.

- Identifying good ideas, cutting, prioritizing and visualizing solutions

- Validating solutions with real users at the conceptualisation, wireframe stage, gathering feedback from various stakeholders and users at mockup stage and conducting beta launches for target segments.

- Analyzing beta feedback and building your roadmaps, themes of product (big picture) and writing user stories for the sprint backlog.

- Collaborating with support, customer success, development and product teams to become an evangelist for your product area and building a strong relationship with other teams while you work in a cross-functional environment

- Instrumenting, analyzing and learning from the user behavior when they interact with your features & products

- Working with other Product Managers with a collaborative mindset and assisting them in achieving product objectives.

Requirement

- You are passionate about software products

- You have a strong bias for action.

- You are a quick learner

- You have been involved in a successful (or unsuccessful) launch of a software product end to end

You have prior experience in either of the following

a. UI/UX Design

b. Product Management

- You understand product development lifecycle and have a history of working on Software products

- You have been a leader either officially or unofficially and have demonstrated leadership skills in the past

- You can deconstruct software products and their business model

- You can intuitively tell a good UX from bad UX

- You are well versed with the social media scheduling industry and a deep understanding of the metrics involved

Preffered Skills

- Skills of writing accurate and precise PRDs

- Experience in a B2B product management or agency environment

- You have been PM before in a product start-up company

- You have worked in Agile or SCRUM environment