HighLevel - Product Manager - CRM

About the Role:

We are seeking a talented and experienced Product Manager to join our team and drive the development of our CRM capabilities with a major focus on Custom Objects. Our CRM product which consists of lead generation, lead engagement, and management, serves over 100K+ businesses and processes millions of records monthly.

As a Product Manager specializing in CRM, your role would involve overseeing the development and management of a few of our core platform products. You will work closely with cross-functional teams, including engineers, designers, marketers, and customer success to define, prioritize, and deliver innovative solutions that enable customers to grow and manage their businesses seamlessly.

Type - Full Time (Remote in India)

Responsibilities:

Strategy & Vision:

- Establish the strategic direction and vision for HighLevel's CRM product features like Custom Objects and its implementations. Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.

Product Planning and Roadmap:

- Collaborate with stakeholders to identify and prioritize requirements and feature enhancements. Collaborate with the support team to identify their needs and current challenges, which would feed forward into the Product planning process.Develop and maintain a detailed product roadmap for your modules, aligning it with the company's overall product strategy and goals.

Requirements Definition:

- Conduct user research, interviews, and data analysis to gather insights and identify pain points. Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.

Product Development and Launch:

- Collaborate with engineering, design, and support teams to ensure timely and high-quality product delivery.

- Plan and execute product launches, creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement.

Stakeholder Communication:

- Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.

- Act as a subject matter expert on your CRM modules, providing guidance and support to internal teams and external customers.

Performance Monitoring and Analysis:

- Define and track key product metrics to evaluate performance and drive data-driven decision-making.

- Monitor user feedback and conduct a competitive analysis to identify areas for improvement and address pain points.

Requirements:

- Domain Knowledge: Strong understanding of CRM & SaaS concepts, technologies, and market trends

- Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure success.

- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to technical and non-technical stakeholders.

- Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.

- User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.

- Business Acumen: Understanding business models, market dynamics, and competitive landscape. - Ability to align product decisions with business goals and drive product success.