HighLevel - Product Manager - Conversations

About HighLevel :

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home.

Our Website - https://www.gohighlevel.com/

YouTube Channel - https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g

Blog Post - https://blog.gohighlevel.com/general-atlantic-joins-highlevel/

Our Customers :

HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel :

We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

About the Team :

Currently we have millions of sales funnels, websites, attributions, forms and survey tools for lead generation. Our B2B customers use these tools to bring in the leads to the HighLevel CRM system. We are working to continuously improve the functionality of these tools to solve our customers' business needs. In this role, you will be expected to be autonomous, guide other developers who might need technical help, collaborate with other technical teams, product, support and customer success

About the Role :

We are seeking a talented and experienced Product Manager to join our team. The successful candidate will drive the development of our conversation module within the core CRM.

Our conversation module, which focuses on lead generation and engagement, currently serves over 250,000 businesses and processes billions of messages monthly.As a Product Manager specializing in CRM - Conversations, your role will involve overseeing the development and management of our conversation products and their modules. You will collaborate closely with cross-functional teams, including engineers, designers, marketers, and customer success professionals. Your goal will be to define, prioritise, and deliver innovative solutions that enable customers to seamlessly grow and manage their businesses.

Type - Full Time (Remote in India)

Responsibilities :

- Strategy & Vision : Establish the strategic direction and vision for High Level's CRM - Conversations product features.Make informed decisions about product roadmaps based on market trends, customer needs, and competitive landscape.

- Product Planning and Roadmap : Collaborate with stakeholders to identify and prioritize user requirements and feature enhancements. Collaborate with customers to identify their needs and current challenges, which would feed forward into the Product planning process.Develop and maintain a detailed product roadmap for CRM - Conversations, aligning it with the company's overall product strategy and goals.

- Requirements Definition : Conduct user research, interviews, and data analysis to gather insights and identify pain points.Translate user needs into clear and actionable product requirements, user stories, and acceptance criteria.

- Product Development and Launch : Collaborate with engineering and design teams to ensure timely and high-quality product delivery.Plan and execute product launches, including creating go-to-market strategies, coordinating marketing efforts, and driving user adoption and engagement.

- Stakeholder Communication : Communicate product plans, progress, and updates to internal teams and stakeholders, including executives.Act as a subject matter expert on CRM - Conversations, providing guidance and support to internal teams and external customers.

- Performance Monitoring and Analysis : Define and track key product metrics to evaluate product performance and drive data-driven decision-making.Monitor customer feedback and conduct competitive analysis to identify areas for improvement and address customer pain points.

Requirement :

- Domain Knowledge: Strong understanding of CRM & SaaS concepts, technologies and market trends.

- Analytical Skills: Excellent analytical and problem-solving skills. Ability to use data and metrics to drive product decisions and measure product success.

- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively communicate complex ideas and concepts to both technical and non-technical stakeholders.

- Leadership and Collaboration: Strong leadership skills to drive the product vision, influence cross-functional teams, and work collaboratively in a fast-paced, agile environment.

- User-Centric Mindset: Deep empathy for users and a strong passion for delivering exceptional user experiences.

- Business Acumen: Understanding business models, market dynamics, and competitive landscape. Ability to align product decisions with business goals and drive product success.

Experience : Minimum 2+ years as a Product Manager, with a preference for CRM products & SaaS experience. Bachelor's degree in computer science, engineering, business, or a related discipline.Familiarity with leading CRM platforms and their landscape