Hevo - Product Manager - User Acquisition & Growth

About Hevo

Ever wondered what Wheely, ScratchPay, Neo4J, Swiggy, Curefit, Lendingkart, and 500+ Data-Driven companies across the globe have in common? They all use Hevo Data's fully managed Automated Pipelines to consolidate their data from multiple sources like Databases, Marketing Applications, Cloud Storage, SDKs, Streaming Services, etc.

Hevo Data is a Bangalore-based B2B SaaS company building best-in-class technology to help non-technical people leverage the data to make better decisions. Hevo powers more than 1200+ companies across 40+ countries in domains such as e-commerce, financial technology, and healthcare.

We have raised $43M from investors such as Sequoia Capital, Chiratae, and Qualgro.

Currently, we are a team of 250+ people and are looking forward to our next phase of hyper-growth!

Founders, Manish and Sourabh, are IIT Roorkee Alumnus. Both of them are serial entrepreneurs and built and sold a venture funded start-up SpoonJoy (funded by Elevation Capital and Angels Investors such as Sachin Bansal (Founder of FlipKart), Sahil Barua (Founder of Delhivery).

Our mission is to Build a best-in-class technology product from India for the world!

Please visit our us www.hevodata.com to know more about us about we do and visit - our careers page - hevodata.com/careers

What we do

Hevo is an Automated Data Pipeline that helps companies consolidate data from multiple data sources such as Databases, Marketing Applications such as Hubspot, Mixpanel, Amplitude, Facebook Ads, Google Ads, Google Analytics, Appsflyer, etc.

To truly understand their customers and answer complex business questions, companies need to unify data from multiple systems.

As a prerequisite to answering these questions, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo makes this process easier for businesses by cutting down the amount of time spent in extracting and preparing data from a few weeks to a few minutes through a No-Code Platform.

Product Manager - Growth

We're looking for a Product Manager - Growth to create and run an experimentation roadmap with the goal of converting incoming website traffic to paying customers. This is a cross-functional role and involves building, launching, and iterating on the product-centered growth experiments with a key focus on customer acquisition funnel optimization.

The role will offer immense opportunities to understand the dynamics of software product users and build processes to influence the buying process for this segment. You will work hands-on with cutting edge analytics and experimentation tools to build high converting user flows.

This is a fantastic career-defining opportunity for a driven professional who enjoys a role filled with challenges, depth, and autonomy.

More on what a Growth Product Manager does https://www.productled.org/foundations/the-rise-of-the-growth-product-manager

Responsibilities:

- Own the product roadmap for the Hevo website, work with the marketing team to launch new programs that focus on customer acquisition funnel optimization.

- Conceptualize and build new strategies for increasing visitor-to-lead conversion by optimizing various aspects such as the product landing pages, sign-up flow, onboarding, email campaigns, and more.

- Design and execute multiple A/B and multivariate tests to optimize conversion across different steps of the acquisition funnel.

- Work closely with Business, Engineering, and Analytics teams to define and execute growth experiments.

- Identify success metrics and set up processes to analyze and track funnel performance using cutting-edge analytics products.

- Actively measure conversion across the acquisition funnel, interpret trends and identify opportunities to innovate and improve.

- Define OKRs and produce meaningful Funnel KPI dashboards and deliver weekly and monthly performance reports with actionable insights for the product, marketing, business, and leadership teams.

Requirements:

- 4+ years of growth product management experience, with a proven track record of optimizing conversion funnels and driving growth.

- Excellent problem-solving skills with a strong ability to break down problems and understand customer journeys.

- Strong analytical skills, comfort with handling data sets and deriving insights or building attribution models using the data.

- Results-oriented with strong communication skills, attention to detail, ability to manage multiple projects and stakeholders.

- Experience with analytics tools such as Google Analytics, Mixpanel, Optimizely, etc.

- Good proficiency in Excel; proficiency in SQL is preferable.

- B.E / B.Tech graduate with a very strong academic track record throughout.

- A proactive, self-driven, and diligent individual who can thrive in an environment that is constantly changing, frequently uncertain, and at times chaotic.