Hevo Data - Head - Digital Marketing

About the Company: Hevo Data, Inc (https://hevodata.com)

Hevo is a No-Code Data Pipeline that helps companies consolidate data from multiple data sources such as Databases, Marketing Applications such as Hubspot, Mixpanel, Amplitude, Facebook Ads, Google Ads, Google Analytics, Appsflyer, etc.

To truly understand their customers and answer complex business questions, companies need to unify data from multiple systems.

As a prerequisite to answering these questions, data needs to be prepared for analysis. This requires businesses to invest additional engineering bandwidth to build and maintain systems to fetch, clean & transform this data. Hevo makes this process easier for businesses by cutting down the amount of time spent in extracting and preparing data from a few weeks to a few minutes through a No-Code Platform.

We have customers across 20+ countries in domains such as e-commerce, financial technology, and healthcare. We are backed by Sequoia Capital and have a fast-growing team that works out of our offices in San Francisco and Bangalore.

Description:

Hevo is looking for a motivated and growth-oriented Director of Growth Marketing to join our team as a key leader in the Revenue function. The leader will own the overall demand generation through channels including SEM, SEO, ABM campaigns, and events. Additionally, the leader will also own marketing operations and marketing technology.

Key Responsibilities:

- Drive product trials through digital channels.

- Drive customer acquisition in the global market through digital channels.

- Implement inbound and outbound campaigns incorporating email marketing, SEO/SEM, social, web, display, live/digital events, etc.

- Identify and test new growth opportunities across segments/channels.

- Monitor and assess the evolution of the landscape in which Hevo operates.

- Drive initiatives to establish the thought leadership of Hevo in the space.

- Collaborate with other team members across the organization so that strategy, messaging, branding, and execution are consistent and coordinated.

- Determine forecasts and establish agreed-upon KPIs for programs. Track and measure performance to deliver on expected outcomes, determine ROI, and prioritize resources.

- Own and share detailed analysis and reports on these efforts.

- Recruit, lead, and mentor a cross-functional team to build and execute growth strategies.

Experience and Skill-set:

- 10+ years of expertise in Digital Marketing (B2B) in a fast-paced growth organization.

- Prior experience in hyper-growth SaaS company (preferred).

- Deep understanding of the US or global market, including connections to relevant partners, full knowledge of local compliance, cultural and market trends.

- Experience in building and leading teams to deliver their KPIs.

- Ability to analyze and think strategically around audience segmentation, targeting, and brand positioning.

- Exceptional written and verbal communication skills.

- Demonstrated capacity to make data-informed decisions.

- High attention to detail.