Herringbone & Sui - Manager - Digital Marketing

Digital Marketing Manager

Herringbone & Sui creates impeccable made-to-measure suits and Indian formal wear for sophisticated men. The Atelier specializes in Neapolitan suits and sources their fabrics from some of the finest mills in Biella, Italy, where their time-honoured craftsmanship makes for clothing that lasts for a lifetime. With a network of skilled stylists helping every client find his personal style, the Herringbone & Sui experience is unlike any other. Each stylist provides the best possible service, customized fit, and personal attention. Herringbone & Sui seeks to deliver high-quality custom clothing at scale and wraps it with service and personal attention that few other retailers match.

They are looking for a range of professionals to join their team as they expand into their next phase and are seeking a creative and enthusiastic Digital Marketing specialist to manage their digital footprint and scale their online presence in India and internationally.

Herringbone & Sui is at the fore front of luxury and technology and is always looking to enhance their customer's experience. They are committed to making every consumer's experience a rewarding one, and as a key member of the leadership team, your contribution will play a huge big part in their success. They want you to be part of this impact story!

What's on offer- A highly competitive salary up to 10 Lakhs and responsible for owning a range of projects, including the strategy, definition, and execution.

Detailed responsibilities:

1. Technical Expertise in Digital Marketing

- Drive performance marketing analytics, including producing weekly and monthly reports that provide optimization opportunities and highlight key insights and trends

- Lead pay-per-click efforts including search, social, remarketing and display campaigns

- Improve per-per-click performance for both branded and unbranded campaigns using industry best practices within established revenue, CPA and ROAS targets

- Prospect new users through advanced targeting and bidding strategies

2. Project Management

- Lead the evolution of online marketing campaigns, specifically PPC and various retargeting strategies

- Work closely with UI/UX designer, content writers, and other members of the team to ensure proper planning, execution, evaluation, and optimization of ongoing and new campaigns

- Provide actionable insights to optimize creative, messaging and value propositions for intelligent and creative retargeting

- Track, record, and report PPC performance metrics on a weekly/monthly basis and ensure they are reaching the KPI targets

- Pay attention to detail, whilst delivering all projects within a defined time period

3. Independent Execution

- Independently own and drive all digital customer acquisition programs across the organization, including strategy, definition, and execution

- Drive measurable results through expert analysis backed by hard data

- Own and implement testing initiatives in key areas such as ad creative, lead-gen forms and landing page messaging and layout

Does this sound like you-

Required:

2+ years- experience in online customer acquisition, specifically across Google search, Google display and Facebook

2+ years of experience executing and optimizing paid performance campaigns, including SEO, PPC, CPA, CPC, ROAS across the web, mobile and email campaigns

Preferred:

Experience managing a team, including web developers and content/graphics agencies

Experience working in a fast-paced start-up environment

Experience creating marketing content

Proficiency in Microsoft Excel

A positive, customer-focused approach with the ability to adapt to change

A goal oriented and performance driven individual, who is inquisitive about the latest digital marketing tools and trends

Engineering degree preferred