Hero MotoCorp - Brand Manager

Job Purpose:

- To co-create and develop Brand Plans, Marketing Strategy including Product and Creative strategy.

SCOPE:

Internal stakeholder: Sales, R&D, NPD, SMG, Digital Marketing, Media Team

External stakeholders: Creative Agencies, research agencies

Role Responsibility /Accountabilities :

KRAs/ KPIs: (Qualitative and Quantitative Measures)

- To plan campaigns as per marketing objectives.

- Ensure launches, refreshes as per plan.

- Device market specific strategies.

- Top-line growth, market share and brand health performance.

Skills:

Essential:

- Project Management

- Interface management

- Crisis management

- Cost control & Budgeting

Desired : Strategic thinking