Responsibilities:-
- Build, plan and implement the overall digital marketing strategy
- Manage the strategy & train the team
- Website management, updation & enhancements
- Stay up to date with the latest technology and best practices
- Manage and oversee various digital marketing channels
- Prepare and manage the digital marketing budget & Manage COA of all digital leads
- Oversee all the company's social media accounts
- Suggest activities for improving the quality of online content
- Track and measure SEO and Google Analytics metrics and provide reports
- Build an inbound marketing plan
- Research and forecast future sales and performance trends
- Lead, supervise, and motivate members of the digital marketing team
- Research competitors and provide suggestions for improvement
- Keep abreast with industry and market trends and best practices
- Manage creatives for internal & external communication for all modes (digital & physical)
Qualification:-
- Education: MBA in Marketing, Digital Technologies or a related field required with 5 year's experience in digital marketing (preferably in the financial services sector)
Critical Competencies:-
- Good knowledge of all different digital marketing channels
- Good knowledge and experience with online marketing tools and best practices
- hands-on experience with SEO, Google Analytics
- Familiarity with web design
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
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