Hero FinCorp - Senior Associate - Digital Acquisition Lead

Key Responsibilities:

- Responsible for overall development and execution of strategies to acquire new customers through various digital channels such organic (SEO + ASO), paid, affiliate and re-engagement campaign (digital and assisted)

- Collaborate with cross-functional teams to align acquisition efforts with overall business objectives

- Develop annual marketing plans including investment by digital channel, market segment and manage financial and operational performance across all digital channels

- Ensure successful and in-budget execution of acquisition strategy by managing and debottlenecking with internal and external partners

Success Metrics:

- Drives new customer acquisitions through digital channels - 70%

- Improve conversion rates and reduce customer acquisition cost - 30%