Hero Electronix - Brand Manager

Smart & Connected Devices has become $50 Bn market globally, and India is also rapidly adopting a connected lifestyle. With an ambition to lead this trend, Hero Electronix has setup its own Consumer Devices business from scratch under the brand name Qubo. Qubo has been incubated as an agile start-up, positioned as a clutter breaking up-market brand. It envisions to provide AI-powered connected devices across Home, Auto, Lifestyle, Wellness & beyond.

Qubo today has a strong portfolio of cutting-edge products including Smart Door Locks, Smart Dashcams, Smart Security Cameras, Smart Home Automation & a lot more. These products, already market leaders in their respective categories, are available across all major marketplaces, 2000+ stores pan-India & the brand's own D2C platform - www.quboworld.com.

This role would largely be focused on driving the business growth of Qubo's Auto portfolio. Responsibilities include:

- GTM / Product Launch planning & execution across channels - own website, marketplaces as well as offline

- Briefing the agency / design team on development of effective Brand Comms incl. ToF brand building + BoF channel marketing assets

- Measuring & delivering marketing campaign performance on the stated goals of Reach & ROI

- Identifying & securing partnerships with other brands & communities within the automobile space

- Undertaking periodic research to identify market trends & consumer insights, while keeping abreast of competitor activity

- Identifying other awareness building opportunities across influencers, social etc.