Heritage Foods - Senior Manager/AGM - Brand Category Lead

Position Title : Brand Category Lead.

Location : Corporate Office @ Hyderabad.

Function : Marketing.

Qualification : MBA from Tier-I or Tier-II or B-schools with specialization in Marketing or Business Administration.

Experience : 8-12 yrs

Preferred Industry : FMCG, FMCD, Dairy, Retail, and Food & Beverage.

Minimum Experience :

- 8-12 years of professional experience in marketing, FMCG or within a demanding corporate environment

- Extensive experience in understanding consumer needs and the retail environment.

- A commercial mindset and full comprehension of marketing and sales principles.

JOB SUMMARY :

Position Overview : The goal is to increase sales and profitability of business to drive sustainable growth while focusing on marketing led activities. Building consumer focused marketing campaigns based on business needs and measuring the effectiveness of the campaigns.

Functional Competencies :

- Solid knowledge of category management, marketing, and sales principles

- Understanding of data analysis and forecasting methods

- Proficient in MS Office

- An analytical mind with a strategic ability

- Understanding of channels of communication and developing assets for the same.

KEY RESULT AREAS :

- Analyze data or insights to determine industry and consumer trends

- Devise long-term development strategies for product categories

- Foster trust relationships with vendors to achieve better pricing and quality of services

- Place appropriate orders to ensure product availability that meets consumer demands

- Determine the positioning of a product category to maximize visibility

- Determine competitive pricing and promotional activities of a product category

- Collaborate with research team as well as consumer research teams to test and expand product categories

- Assume responsibility of budget development and revenue for category