Heritage Foods - Lead/Senior Manager/AGM - Market Intelligence & Consumer Insight

Position Title : Lead - Market Intelligence & Consumer Insight (Sr. Manager/AGM Level).

Location : Corporate Office @ Hyderabad.

Function : Marketing.

Qualification : MBA from Tier-I or Tier-II or B-schools with specialization in Marketing or Business Administration.

Experience : 8-12 yrs

Preferred Industry : FMCG, FMCD, Dairy, Retail, and Food & Beverage.

JOB SUMMARY :

Position Overview :

Experience with a variety of research methods and a proven track record for uncovering actionable insights. The role-holder will have an impact on the business executing innovative, influential user research that shapes the customer experience for company brands..

Functional Competencies :

- Must have the ability to lead and coordinate projects and must be able to clearly and concisely communicate.

- Exceptional interpersonal skills & Team Management

- Proactive approach

- Good organising abilities

KEY RESULT AREAS :

- Excellence in consumer insights, analytics, segmentation, and market research in the backdrop of understanding business and company objectives.

- Best practice consumer insights activities and supporting business decisions are based on consumer objectives

- Anticipating and identifying consumer insight information needs, both collaboratively with internal business partners and proactively based on knowledge of markets and products.

- Work with the leadership, product and marketing teams for the market/consumer research projects and develop the insights strategy and plans.

- Design and conducting of all primary consumer research/insights for specific business Brands.

- Provide market and customer insights to support the marketing team with recommendations based on primary and secondary market research studies.

- Go-to-market and other projects with a focus on the scope of the market, segmentation and consumer segmentation portraits. This support includes the statistical analyses of already available as well as newly generated data.

- Delivering clear key findings and recommendations.

- Development of new product planning by partnering with relevant teams on future plans and projects based on consumer data and insights.

- Leading, managing and guiding the insights team.