Herbal Chakra - Content Strategist

Content Strategist

- We are seeking a content strategist to plan and execute relevant content based on the company's business objectives and users' needs. This includes all forms of content including blogs, social media posts and educational videos.

- The main focus of the content strategist is content planning and content execution, which includes content creation, curation, planning, and research and thereafter execution of the content strategy in close coordination with multiple external agencies and internal teams. As a strategist, you will have to brainstorm creative ways of engaging the audience online and bring those ideas to successful execution.

More responsibilities in detail :

- End to end responsibility- from strategizing to execution for content creation on all social media channels

- Coordination with social media and digital marketing agencies

- Working closely with content creators and influencers to create engaging content

- Performing exhaustive research to gain in-depth knowledge of all customer personas.

- Collaborating closely with content management agencies, teams, creative teams, and writers to implement the strategy

- Strategizing content pillars and sub pillars, planning the editorial calendar and content proposition.

- Developing content governance guidelines for tone, style, and voice of all content and overseeing writing style and tone for all content.

- Creating specifications and content appropriate for the brand's customer personas.

- Developing editorial strategy, so content is consistent across all delivery platforms.

- Conducting periodic content audits.

- Tracking and calculating content ROI.

- Strategizing and improving content delivery and promotion.

- Regular analysis and reporting of ongoing content marketing strategy to evaluate its effectively.

Regular jobs in the content strategist role include :

- Creating target audience profiles.

- Learning their priorities and content needs.

- Creating and managing social media campaigns.

- Managing content marketing campaigns.

- Building strategic partnerships.

Required skills :

- Excellent copywriting skills - If you can't write great content, it doesn't matter how well you strategize it. You need excellent copywriting skills to be able to plan, direct, design, and edit content that gets results.

- Content presentation skills - You should be able to determine how content should be packaged for new and existing consumers to induce them to take business actions.

- Content delivery skills - You determine the best distribution channel to deliver content to your audience.

- You should have experience in handling and strategizing marketing campaigns.

- Content monetization skills - as a content strategist, you must be able to plan how your content can get customers to buy your product or service and thereby earn revenue.

- Multitasking and organizational skills - you will have to handle several types of projects and people regularly.

- Editorial competency - you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more.

- Good analytical abilities to spot patterns and trends in content marketing data.

- Team-building skills.

- Having a keen interest in organizational goals and targets.

- Attention to detail.

- Leadership qualities.

- Pressure handling capabilities