Hema's - Head - B2B Marketing

Marketing Head (SaaS/B2B/Gurgaon)

- Must be from core marketing back ground (Online/Digital)

- Must be having team handling experience

- Must be having B2B/SaaS corporate experience

Key Responsibilities :

1. Develop and lead the brand strategy, positioning, and go-to-market across verticals, products, and geographies.

2. Build incredible global visibility & presence across the e-commerce and retail sector & product space.

3. Oversee the development and execution of account-based marketing strategies and models and stay well-informed of marketing trends and best practices for potential leverage.

4. Provide planning and leadership to the marketing department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the marketing plan.

5. Collaboratively build demand models and determine the number of MQLs and SQLs that need to be delivered by marketing to ensure the required pipeline coverage for sales success in each quarter

6. Manage and deliver the marketing automation stack to help support marketing and customer acquisition efforts.

7. Track, measure, analyze and report on the effectiveness of demand generation campaigns and their impact on the pipeline, making recommendations for future programs