HealthPlix Technologies - Lead - Content

Content Lead

We're looking for an experienced content lead with good team management, project management and excellent writing skills to join our team as a full-time, in-house content lead. As a member of the growth marketing and communications team, you will lead content strategy and execution for a variety of projects (including ads, website, blog and social media), working closely with the products and design teams to brainstorm ideas, create concepts, and develop messaging - Yes, everything exciting!

- You will be required to understand our industry, products/services, branding, and marketing goals.

- Your words will inform and engage target audiences.

- Our ideal candidate is a high ownership individual, team-spirited and a skilled writer with an eye for detail.

- If you can grasp project requirements quickly and offer valuable insight, we'd like to meet you.

Responsibilities :

- Lead a team of 2-4 people including design, other copywriters.

Project Management :

- See projects through the whole creative lifestyle, from inception to deployment.

- Collaborate with creative, product and marketing to assess project needs and help with end to end content requirements.

- Edit and proof work to ensure high editorial standards are met across all content outputs.

- Implement brand guidelines in content.

- Collaborate with designers, marketers, CRM and other professionals on large- and small-scale marketing projects (e. g. email campaigns and landing pages).

Copywriting :

- Write copy for a variety of projects including product, marketing campaigns, web, social, and blogs.

- Conducting thorough research.

- Write clear, attractive copy with a distinct voice.

- Write original copy and edit content for a range of corporate marketing and communications materials.

- Interpret creative direction and adapt points from creative briefs into persuasive copy concepts.

- Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.

- Revise copy based on internal and client feedback/direction.

Requirements :

- Master's or Bachelor's degree in English, Journalism, Marketing, or Communications.

- 2 yrs plus in Project Management.

- Up to 5 years experience in copywriting.

- Proven track record of generating high-performing copies for campaigns.

- Knowledge of how to optimize copies for best performance.

- Strong creative thinking skills and ability to think conceptually.

- Strong research skills.

- Ability to work independently and with a team to meet deadlines.

- Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar.

- Proven ability to demonstrate brand voice.

- Strong attention to detail.

- Excellent time-management, organizational skills and multitasking ability.

- Content marketing experience a plus.