About Healthkart Largest Digital First Nutrition Brands Platform with omni-channel distribution capabilities and 2 marquee nutrition brands (MuscleBlaze & HealthKart) which have leadership positions in their respective segments. The distribution strategy is omni-channel with 90+ offline stores, presence in Modern Trade, General Trade and Horizontal e-commerce like Amazon, Flipkart as well as owned platform- Healthkart.com Experience and Skills: - Experienced in content / user strategy and operations and preferably a background from a content platform - MBA with over 7 years of work experience and at least 4 years of people management (relevant industries and business environments) - Minimum 4 years of experience dealing with digital assets - Experience in creating well thought out strategy decks and program documentation - Experience collaborating cross-functionally, influencing and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment - Experience creating and editing digital content for target audiences across all multimedia and social platforms including Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Kakao, Line, WeChat, Weibo, TikTok etc. - Experience with data analyses and insights, e.g. ROI analyses on a digital platform - Direct experience creating short form video content - Dominate all media metrics - Strong presentation skills - Proficient in content planning - Proficiency in Microsoft Office (Word, Excel, PowerPoint) Job Description: - Lead a team to develop, standardise and localise content growth methodologies, KPIs and best practices to help and accelerate category teams' work to drive content diversification, growth and consistency. - Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. - Ensure brand voice consistency across all content assets. - Lead HK's content strategy for priority content programmes across brands - Develop and execute content strategies specific to the growth of in-house - Provide consultancy and support for in-market teams on creator / partner management (frameworks, support models, content category focus etc). - Act as the point of contact with external social & PR agencies

Gurgaon/Gurugram

HealthKart - Senior Manager - Brand & Platform Content Strategy 

HealthKart - Senior Manager - Brand & Platform Content Strategy  ,Job Description for HealthKart - Senior Manager - Brand & Platform Content Strategy  in HealthKart in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!

Job Description for HealthKart - Senior Manager - Brand & Platform Content Strategy  in HealthKart in  Gurgaon/Gurugram for (5-8) years of experience. Apply Now!