HealthKart - Senior Brand Manager

Purpose of the role:

Create a formidable portfolio and build brand ground up using deep insights and trends. Design the brand positioning and own the brand-consumer interaction end to end and create compelling communication and content.

An ideal person for the role:

- A digital 1st thinker, who is deeply rooted in core product/proposition development and knows how to create content and communication derived from STP.

- Understand consumer needs and motivations and can translate them into action.

- Is a team player and can work with people internally as well as nurture external partners [brand / digital agencies] and drive the brand agenda.

- Ideally 6+ yrs of experience in brand management in FMCG category with a solid body of work in positioning, consumer insights, packaging design, content & communication, in a digital-first FMCG brand. Acumen, drive & competency more imp than total experience.

Key responsibility areas:

- Own the brand positioning create ideas that have impact and render them into effective end to end communication, design language and online brand properties.

- Drive the product strategy and NPD process - understand the product, create a product development road and lead the conceptualization to commercial journey of various new products.

- Create the digital strategy for the brand across multiple channels and mediums and lead the consumer acquisition process. Own the social media assets and design relevant social connect and engagement strategy for the brand.

- Run multiple design prototypes across various digital platforms and design a solid consumer journey across various touchpoints which result in 2-3x growth in consumer acquisition.

- Work with channel/ online teams and drive the brand growth agenda and deliver the annual business plan.