Posted By
Posted in
Sales & Marketing
Job Code
522427
Manager, Product Management
Location: Mumbai or Hyderabad, India
About our client :
Inventurus Healthcare Solutions enables enterprise healthcare organizations to achieve superior financial and clinical outcomes while also empowering them to grow successfully, operate efficiently, and navigate industry change. The three verticals of Margin, Practice, and Care maximize revenue and expand margins for American healthcare providers, ease provider burden while reducing costs, and enable organizations to scale profitably. With about 5,000 employees, including about 750 physicians and other healthcare professionals, is one of the largest providers of clinical support services for American healthcare providers. We support over 12,000 physicians/providers today and manage over $6 billion of revenue per year for ours. believes that American healthcare providers will need to undergo rapid changes in their business model, technology platforms, and financial/reimbursement processes as they migrate from the traditional - fee for service- model towards the emerging - fee for value- model that rewards healthcare providers for achieving superior clinical outcomes. aims to provide a suite of products and services that help providers achieve financial and clinical success in the new healthcare landscape - including clinical support services that help doctors and nurses provide better clinical care, technology solutions that improve EHR utilization, financial services aimed at maximizing revenue and reimbursement, and analytical solutions that help clinicians improve decision making.
The Role :
The goal of the Product Management function at is to ensure that we offer the right products for the right customers at the right price, so that our customers (healthcare providers) get the benefits they seek,their patients enjoy better health,their physicians / providers have more enriched lives, and meets its financial targets. To achieve this goal, the Product Management function will document, standardize, and continuously improve our portfolio of products and services. Specifically, the Product Management function will be responsible for improving how we manage the following - Customer Segmentation, Product Definition,Value Proposition, Pricing and ROI,Sales Support, Implementation Support, and Delivery Model.
These are some of the issues that the Product Management function will address -
- Do we have the right products to meet the customers- needs
- Are our new products technically feasible, operationally viable, and financially sound-
- How do we ensure that our sales / solutions / account / operations teams have a shared understanding of our products - i.e. what do we sell / not sell; our product features and benefits; etc.-
- How can sales teams get updated product information in a timely manner for their sales pursuits-
- What ROI do our s achieve from our products, i.e. how do we know they obtain financial upsides-
- How do we standardize implementation and delivery of our products, including new onboarding-
- How to assess the economics of our products at various scale levels-
- How to build a continuous feedback loop across our organization for continuous improvement-
The Product Management Manager will be based in Mumbai or Hyderabad in India, and will report to the Senior Vice President of Product Management. The Product Management Manger will work closely with the Design and Development team, which is responsible for conceptualizing and testing new products and services; as well as with other functions such as sales, services, implementation, and delivery.Working hours will be 1pm-10pm India time so the Product Management Manager can work effectively with teams in India and the US. The job may require occasional travel across offices in India (Mumbai and Hyderabad) as well as to locations and offices in the US.
Key Responsibilities :
Working with the leadership team, the design and development team, and other functions, the Product Management function will be responsible for the following -
- Customer segmentation: Identify key customer segments and their needs, and map our products against each segment
- Product assessment framework: Work with design and development team to develop a framework to assess each new product being developed, which will identify stages in the product development lifecycle; define tollgates to move from one stage to the next;and determine when a product is ready to be launched.
- Product portfolio: Categorize our new and existing products into the - preferred-acceptable-desirable-unacceptable- (PADU) framework for each customer segment.
- Product definition: Work with the Design and Development team (for new products/services) and other teams (for existing products/services) to define the product/service offering, including customer segments, customer needs, buying criteria, potential offerings for various customer segments
- Pricing sheets for all products: Work with sales and delivery teams to review existing pricing models for various s, review costing models, and identify the right pricing for our products/services so that s get the right - return on investment- (ROI)and meets its profitability targets. Get sign-off for the pricing from operations, sales, and finance teams, so that the sales team has clear guidelines on what price they can sell at.
- ROI models: Create - return on investment- (ROI) models for all products that quantify the financial and other upsides that s get from products and services. Validate and refine these ROI models based on feedback from s.
- Sales collateral for all products: Work with marketing team and other teams to ensure that we have the right sales collateral for each product / service, including (for example) one-slider overview; initial sales pitch (3-4 slides); detailed deck (10-12 slides); and case study.
- High level implementation model: Since implementation is a key component of the product or service, we need to document the implementation model, with help from the design and development team and the operations team.
- High level delivery model: Work with design and development team and the delivery team to ensure we have adequate documentation ofthe standard work flow for each product / service.
- Policy scan: Work with research team or other internal and/or external resources to identify changes in policy & regulatory environment; assess how it could impact business; develop plans on how we could/should respond; and provide inputs to the design and development team.
- Competition scan: Work with research team or other internal and/or external resources to identify new product opportunities based on what our competition is doing.
- Attend reviews: Selectively attend key reviews (monthly or quarterly business reviews) with major s to understand the following - their needs and concerns, their perception of our products, customer satisfaction levels, their savings or ROI from our products.
- Attend sales pitches: Selectively attend sales pitches to major prospective s, to understand their needs, concerns, and questions, and how these are typically overcome.
- Other meetings: Selectively attend other internal meetings to gain abetter understanding of our products/services.
Qualifications :
Required :
- MBA from a top business school
- 5+ years in management consulting, preferably in strategy, new venture planning, marketing
- Strong analytical skills
- Entrepreneurial mindset with a flair for developing new businesses/ products
- Team player who can work with multi-geography cross-functional teams
Preferred :
- Experience in US Healthcare
- Experience in marketing (including product management and/or brand management)
- Exposure to clinical work flow (patient-physician interaction) in a physician setting
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Posted By
Posted in
Sales & Marketing
Job Code
522427