Healthcare At Home - Product Marketing Manager

About HealthCare atHOME

HealthCare at HOME (HCAH) is India's leading provider of technology-driven home-based medical services. It is a JV backed by Burman family (promoters of Dabur, India) and founders of Healthcare At Home (HAH), UK. While Dabur is a household name in India, HAH is UK's largest home healthcare provider with a legacy of over 20 years of experience, treating 1,50,000+ patients annually across UK, Switzerland, Ireland, Australia & Germany. Till date, HCAH have served patients in over 33 cities in addition to pharmacy delivery services in 15 cities country and that too with a high customer satisfaction rate (NPS - 70%) since 2012. Some of the well-known organizations with NPS are Apple (75%) & Amazon (70%).

Role Summary/Purpose:

- Brand Management, Communication Development, Media Planning & Buying and developing and executing effective marketing programs and brand properties for achieving brand and business objectives

Key Responsibilities:

- Work closely with the Senior management for building and strengthening HealthCare atHOME brand that the organization endows across the market.

- Conceptualize, develop and execute multiple brand properties to engage consumer and develop required brand associations.

Design & Implement ATL (TV, Radio, print) and BTL and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liaison with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Years of Experience: 1-3 relevant of at least 1

Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or eCommerce companies.