Head - Web Strategy & Site Management - BFSI

Position Title : Head - Web Strategy and site management

Business Group : Internet Banking, Digital Channels, RLG

Purpose of the Job : The person would be responsible for managing the leading financial website of the bank

Grade: Chief Manager

Location : Mumbai

Key deliverables:

Over all Web Strategy:

- Develop and maintain the web portal

- Design and develop the online strategy and way forward

- Integrate new trends in web technology and analytics in the website

- Launch new features, projects

Digitization of existing business model:

- Identify areas of opportunity for digitizing existing processes

- Enhance lead generation / traffic

- Influence important metrics for online site traffic (unique visits, bounce rate, page views, time spent)

Achieve organizational and marketing objectives through:

a) Online Analytics and increase in visitor traffic:

- Track & manage online activities on all platforms (NLI & LI)

- Help increase traffic through new customer visits

- Create and share monthly dashboard on performance measures with stake holders

- Create/improve navigation to achieve goals based on analytics

- Help product team achieve their conversion targets

b) Website & Portals Management

- Revamping the website, competitive tracking and benchmarking

- Creation of new sections, portals, online engagement tools, functionalities & design

- Building sales & service functionality into the portals

- Aid Lead Generation, Tracking and achieving set business targets

- Coordination with internal departments for managing content/functionalities

- Usage of CMS for website/portal management

- Maintain relationships with different agencies / vendors and coordination with the internal technology team to ensure smooth transition of process.

SEO and Content Management:

- Ensure that content is updated, SEO friendly and relevant

- Increase traffic contribution through SEO

- Improve search engine rankings

- Manage discussion forums and blogs

- Ensure correct and quality targeting through banners and other content

- Ensure that content is brand and regulation compliant

Key skills :

- Adequate knowledge of web protocols, technical platforms, browsers and operating system to deliver best website experience to all customers

- Good communication skills with up to date knowledge of net consumer behavior, innovations and other trends

- Ability to collaborate with product and technology teams to deliver most optimal consumer experience

Competencies : Prior experience with CMS/website management is a must