Head/Vice President/General Manager - Digital Marketing - eCommerce

- 8-15 years- experience in any ecommerce firm as a Marketing Head/ Digital Marketing head/ Growth Hacker

- Should have deep e-commerce growth experience

- To budget, develop & execute a Digital Marketing, social media, aggregator, and alliances strategy, making it at the cutting edge of engagement and experience for the - new age- consumer.

Experience :

- Direct experience with Ecommerce based companies with some past experience in brand management will be preferred.

- Experience with having built a strong mobile-based business is a must. Strong experience in Digital Marketing, managing social.

- Experience with database management and handling creative process is critical.

- Minimum 8 years of experience.

Type of person :

- Should be a thorough digital marketing expert.

- Should be passionate about ecommerce, mobile and one to one consumer engagement.

- Should love data and analytics.

- Should be very conversant with the latest advancements in technology as well as consumer preferences and trends

Education: BE + MBA will be preferred (But not a must), from reputed schools will be preferred

Performance Marketing :

- Organic and Direct traffic

- Constantly working on SEO

- Innovative ways to drive more organic and Direct traffic

- Creating potentially - Viral- content

Aggregators and alliances :

- Managing relationship with Aggregators

- Growing but at the same time minimizing dependency on Aggregators

- Work with CRM team to bring aggregator customers to our own platforms

- Driving significant incremental revenue via alliances and partnerships without depending on discounts

Media :

- Managing digital media budgets, earned media, targeting

- SEO, SEM, Precision Targeting