Head/Vice President - Customer Segmentation - Telecom Firm

Head of Customer Segmentation - VP Marketing

Looking to hire a Head of Customer Segmentation marketing role in London for a leading telecom company.

Candidate profile : We need candidate coming from Mobile Network Operating companies (MNO).

The role of a Head of Customer Segmentation is to lead and implement initiatives that involve the segmentation of a company's customer base. This includes responsibilities such as:

1. Developing and executing customer segmentation strategies to better understand and serve different customer groups.

2. Conducting customer research and analysis to identify customer needs, preferences, and behaviors, and using the insights to inform product and service development.

3. Designing and implementing customer segmentation models to accurately categorize and profile different customer groups.

4. Collaborating with cross-functional teams such as product management, marketing, and sales to ensure that customer segmentation is integrated into all customer-facing initiatives.

5. Developing and managing customer targeting strategies to effectively reach and engage with different customer segments.

6. Analyzing customer data and metrics to measure the success of customer segmentation initiatives and make data-driven decisions.

7. Ensuring that customer-centric practices are embedded throughout the organization, from product development to customer service.

8. Representing the company and its customer segmentation initiatives to stakeholders, customers, and the wider industry.

Overall, the Head of Customer Segmentation is responsible for effectively segmenting and understanding a company's customer base, and plays a crucial role in ensuring customer satisfaction and loyalty.