Head - Trade Marketing - Media

Head - Trade Marketing

- Planning and execution of all trade communication

- Writing advertising and research briefs for the agency

- Planning and executing Tactical campaigns from time to time

- Planning and executing digital campaigns from time to time

- Liaison with other departments such as HR, Sales, and other for support

- Initiating and leading trade research

- Setting up process to ensure adherence to Brand values and Brand positioning

- Setting up structured process for regular trade feedback and working out new concepts to help build product superiority