Posted By
Posted in
Sales & Marketing
Job Code
735340
Head Trade Marketing
- Create and implement a detailed Route-to-market (RTM) approach for all products based on demography, current coverage and future potential.
- Designing and executing RTM & trade marketing strategy to achieve defined business objectives and uplift in sales Analyzes market,
- Track and monitor performance of various sales channels and prepare channel-wise growth strategy.
- Prepare a roadmap of various RTM initiatives, prioritize and project manage the execution of the initiatives and measure effectiveness of each initiative.
- Coordinate with Corporate Marketing Services team to ensure last-mile execution of marketing campaigns.
- To design and validate the distribution architecture (network density and expansion) by identifying the correct Dealership Points/Sub-Dealership Points to accelerate business growth.
Education : MBA/PGDM - Premier B School
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Posted By
Posted in
Sales & Marketing
Job Code
735340