Head - Trade Marketing - FMCG

Head of Trade Marketing - FMCG

Responsibilities:

- Develop CCP programs in coordination with brand team and execute the same though the regional Trade marketing and sales team.

- Manage brand strategy and positioning to ensure alignment with company values and objectives.

- Lead and develop a team of marketing professionals, providing guidance and support for performance and career development.

- Develop and implement strategies to boost sales growth and enhance brand visibility.

- Leading Trade marketing team including activities of taking care of trade scheme, visibility and wholesale & retail engagement programme including loyalty programme

- Manage coverage plans by working out along with RSMs/ ASM and review periodically the progress of work Information Technology & Mobility Solutions

- Design and execute trade schemes for wholesalers/retailers at regional level & review the business growth & ROI impact.

- Manage the entire cycle from planning to executing - Trade promotion schemes and Key outlet schemes .

- Monitor and analyse performance of the various schemes continually, in order to increase width and depth of Distribution

Qualifications:

- MBA from a good institute Min 12 years of experience in marketing from FMCG