Head - Trade Marketing - FMCG

Job Title: Head of Trade Marketing.

Location: Office-based.

Employment Type: Full-time.

Notice Period: 30 days.

Ideal Background: Dairy, FMCG.

Educational Requirement: MBA in Marketing.

Experience: 11-15 years.

Interview Process:.

Round 1: Interview with Marketing Director.

Round 2: Interview with CHRO & MD.

Relocation: Open to candidates willing to relocate; relocation costs covered.

About the Role:

- We are seeking a highly skilled Head of Trade Marketing to lead our marketing efforts, drive sales growth, and enhance brand visibility.

- The ideal candidate will have extensive experience in trade marketing, particularly within the Dairy/FMCG industry, and possess strong leadership and strategic planning capabilities.

Key Responsibilities:

- Stay Updated: Keep abreast of the latest marketing trends, technologies, and best practices to ensure continuous improvement and innovation in marketing strategies.

- Increase Sales and Visibility: Develop and implement strategies to boost sales growth and enhance brand visibility.

- Customer and Distributor Relationships: Foster and maintain key relationships with customers, retailers, and distributors.

- Campaign Management: Plan and execute trade marketing campaigns, promotions, events, and sponsorships.

- Market Research: Conduct thorough market research and competitor analysis to inform strategic decisions.

- Compliance: Ensure compliance with company policies and regulatory requirements.

- Brand Strategy: Manage brand strategy and positioning to ensure alignment with company values and objectives.

- Team Leadership: Lead and develop a team of marketing professionals, providing guidance and support for performance and career development.

Mandatory Skills"

- Trade Marketing.

- Sales Growth.

- Brand Visibility.

- Customer Relationship Management.

- Market Research.

- Brand Strategy.

- Team Leadership.

Ideal Candidate Profile:

Experience:

- 11-15 years of relevant experience in trade marketing, sales growth, and brand management, particularly within the Dairy/FMCG industry.

- Leadership: Exceptional leadership skills with a proven track record of managing and developing marketing teams.

- Strategic Thinking: Strong strategic mindset with the ability to plan and execute effective marketing campaigns.

- Relationship Building: Excellent ability to foster key relationships with customers, retailers, and distributors.

- Analytical Skills: Keen analytical ability for market research and competitor analysis.