Posted By
Reshma
Senior HR at Parmar Consultancy Services
Posted in
Sales & Marketing
Job Code
1417151
Job Title: Head of Trade Marketing.
Location: Office-based.
Employment Type: Full-time.
Notice Period: 30 days.
Ideal Background: Dairy, FMCG.
Educational Requirement: MBA in Marketing.
Experience: 11-15 years.
Interview Process:.
Round 1: Interview with Marketing Director.
Round 2: Interview with CHRO & MD.
Relocation: Open to candidates willing to relocate; relocation costs covered.
About the Role:
- We are seeking a highly skilled Head of Trade Marketing to lead our marketing efforts, drive sales growth, and enhance brand visibility.
- The ideal candidate will have extensive experience in trade marketing, particularly within the Dairy/FMCG industry, and possess strong leadership and strategic planning capabilities.
Key Responsibilities:
- Stay Updated: Keep abreast of the latest marketing trends, technologies, and best practices to ensure continuous improvement and innovation in marketing strategies.
- Increase Sales and Visibility: Develop and implement strategies to boost sales growth and enhance brand visibility.
- Customer and Distributor Relationships: Foster and maintain key relationships with customers, retailers, and distributors.
- Campaign Management: Plan and execute trade marketing campaigns, promotions, events, and sponsorships.
- Market Research: Conduct thorough market research and competitor analysis to inform strategic decisions.
- Compliance: Ensure compliance with company policies and regulatory requirements.
- Brand Strategy: Manage brand strategy and positioning to ensure alignment with company values and objectives.
- Team Leadership: Lead and develop a team of marketing professionals, providing guidance and support for performance and career development.
Mandatory Skills"
- Trade Marketing.
- Sales Growth.
- Brand Visibility.
- Customer Relationship Management.
- Market Research.
- Brand Strategy.
- Team Leadership.
Ideal Candidate Profile:
Experience:
- 11-15 years of relevant experience in trade marketing, sales growth, and brand management, particularly within the Dairy/FMCG industry.
- Leadership: Exceptional leadership skills with a proven track record of managing and developing marketing teams.
- Strategic Thinking: Strong strategic mindset with the ability to plan and execute effective marketing campaigns.
- Relationship Building: Excellent ability to foster key relationships with customers, retailers, and distributors.
- Analytical Skills: Keen analytical ability for market research and competitor analysis.
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Posted By
Reshma
Senior HR at Parmar Consultancy Services
Posted in
Sales & Marketing
Job Code
1417151