Head - Social Media - University

We are working for the role of Head Social Media with one of the renowned university in Punjab.

KRA's:

- Perform research on current benchmark trends and audience preferences

- Design and implement social media strategy to align with business goals

- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

- Monitor SEO and web traffic metrics

- Communicate with followers, respond to queries in a timely manner and monitor customer reviews

- Oversee social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layouts.

- Stay up-to-date with current technologies and trends in social media, design tools and applications

Skills Required:

- Proven work experience as a Social media manager

- Hands on experience in content management

- Excellent copywriting skills

- Ability to deliver creative content (text, image and video)

- Solid knowledge of SEO, keyword research and Google Analytics

- Knowledge of online marketing channels

- Familiarity with web design

- Excellent communication skills